“The pack”

Creative Direction & Graphic Design

This project was a 4 week social media campaign to stir up excitement for “FREE THROWS” by Bryan Patterson Jr. There were songs that didn’t make the final tracklist for the album, but were still strong enough to be released to the public. The campaign was simple — every Friday until the release of the album, a new song would be released on DSP’s. Each release had its own brand identity and served as installments that introduced a new era. This campaign lead to Bryan being invited to lead a record breaking performance lecture at the Harvey B. Gantt Center for African-American Arts + Culture.